Apr 12, 2022
In Welcome to the Forum
Consumers aren't going to read your email list ezine if it's a low budget incognito sales offering if they subscribed to and are expecting an information rich, article based offering. email list In application, this means that your email offerings should be tightly focused and obvious in content. Online consumers don't like cutesy or vague, it wastes their time email list . You should also make sure you're sending emails that are congruent with your recipient's expectations. For example, I advertise email list my ezine as "the most value-laden ezine on the net", which means when people subscribe to it they are expecting valuable content, that is relevant. If I email list send them a bunch of fluffed up sales letters there's going to be a lot of unsubscribing. Third, you should get rid of your graphics with the possible email list exception of your brand impacting logo. You want recipients to be reading your content not wasting email list their 20 seconds of scan time on graphics they may consider irrelevant, although there are some exceptions to this suggestion. The final suggestion is to add an audio component to your ezine when you are able. Research suggests that people learn primarily through hearing with the visuals as supporting aspects in the learning process.