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西法特西法特
Jul 30, 2022
In Welcome to the Forum
Google collects tons of data about its users and turns it into targeting options for advertisers. That’s no secret or surprise to anyone. Browsing and search history can be turned into something called affinity audiences that you can target with your display ads. Here are some of the affinity categories: Sounds good so far, right? Well, unless your target market is really broad, it’s likely a waste of your ad budget—a bit like targeting keywords with the broad match. Why? Here are few interests that Google associates with me: Dividing the workload like this whatsapp number list allows both the vendor and the affiliate to focus on their strengths. The improvements are similar on desktop and mobile. Most of the focus in 2021 was on mobile results. You can find yours by logging into your Google account -> Data and privacy -> Ad settings. I haven’t been to half of those places and have no interest in most of the interests listed. I probably just searched for or clicked on something at some point that caused Google to put me into related affinity audiences. Now it shows me display ads that I’m not even remotely interested in. A much better targeting option is to create a list of specific websites that serve Google AdSense ads. You can curate only highly relevant websites this way. This is called placement targeting. Excluding specific keywords and placements A solid chunk of PPC campaign optimization lies in narrowing down the keywords and websites you bid on. Once you have your campaigns running, you should regularly check what the auction system is actually bidding on and optimizing that. You’ll often encounter cases of bidding on less relevant or irrelevant keywords unless you strictly go for exact matches (that’s not a good idea anyway). The keywords that you exclude from your campaigns are called negative keywords. As you can see in the example from our ad account below, you also include a match type for negative keywords
Basic targeting in Google Display Network (GDN) content media
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