Jul 24, 2022
In Welcome to the Forum
What is the true ROI of content marketing? This is something that I have struggled to explain in the phone number list past. It's very important to talk about what you do so that you don't produce phone number list content just for content's sake. Because I see a lot of people out there, myself included, who just created a bunch phone number list of content that fell by the wayside and ended up in archives that no one ever reads. There's a great article by Matthew Barbie on how you can measure the phone number list results of your content marketing efforts. You can start with an Excel spreadsheet or a Google sheet and track what's important to you. There are also product sales. If you're really looking for SEO ROI, you can measure links. You can measure all phone number list of these things. Personally, I like to get a boost on the ROI of my content marketing efforts by looking at the revenue coming from the specific channel where the content is distributed. You can view the metrics in Google Analytics. Reliable Content Marketing Analytics Tools Some of you might already be rolling your eyes and saying, “Eric, I just want the phone number list tools. Give me the tools. If your content marketing is already doing well and you really want to measure it, try Cyfe . You can create dashboards that measure your phone number list content marketing efforts. If you want something free, use Google Analytics . Make sure Google Search Console is also installed and sync them together. Google Analytics will tell you what is happening with your top performing organic pages. Google Search Console helps you measure your conversions in Google Analytics. Why Neil Doesn't Measure Content Marketing ROI Neil doesn't really track his conversions or ROI from content marketing. He got into content marketing with a blog called Turn It Advertising. It was a Tech Priority 100 blog that became very popular, and Neil started earning business from it. It was easy to maintain because he started the phone number list blog for fun and his costs were practically non-existent. But he gave it away because he was tired of blogging. When is a good time to start collecting emails? But if you're determined phone number list to try and measure your content marketing ROI as soon as you start, then obviously you want to look at traffic and the relevance phone number list of that traffic to your primary product or service. If the traffic continues to grow, eventually you can figure out how to monetize it, whether it's selling your own product, affiliate marketing, or whatever. If your traffic is growing every month, measure it by channel (on social media, email, etc.).